Sep
1
...they run up the white flag and run a "flash" sale.
Sad isn't it? Those rooms of yours that are worth "£200 of anybody's money" at the height of the season are suddenly worth less than a fart in a high wind.
So worthless in fact, that the illusion of websites like Groupon Getaways, who have worked out yet another way to sell you snake oil, appears attractive.
Are your marketing skills really so infantile that this makes sense? On any normal day, if your sales team came to you with the following promotional idea, what would you do?
"We want to cut your prices in half, then give someone else half of what's left over so we can sell a few rooms!"
You'd shoot them wouldn't you?? They certainly wouldn't touch the sides on the way out of my office door.
Invest some time and money in proper marketing skills. Get your finger out, find some customers and make them some offers to become YOUR customers. Spend some money to acquire some marketing skills - it might be the only thing standing between you and oblivion - if you think running a third part flash sale is a healthy passtime, oblivion is closer than you think.
Sad isn't it? Those rooms of yours that are worth "£200 of anybody's money" at the height of the season are suddenly worth less than a fart in a high wind.
So worthless in fact, that the illusion of websites like Groupon Getaways, who have worked out yet another way to sell you snake oil, appears attractive.
Are your marketing skills really so infantile that this makes sense? On any normal day, if your sales team came to you with the following promotional idea, what would you do?
"We want to cut your prices in half, then give someone else half of what's left over so we can sell a few rooms!"
You'd shoot them wouldn't you?? They certainly wouldn't touch the sides on the way out of my office door.
Invest some time and money in proper marketing skills. Get your finger out, find some customers and make them some offers to become YOUR customers. Spend some money to acquire some marketing skills - it might be the only thing standing between you and oblivion - if you think running a third part flash sale is a healthy passtime, oblivion is closer than you think.
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