May
2
My thanks to the Lodging Interactive Blog for this post which raises the topic of Google+1 and what it might mean for hotels.
A little bit of experimenting shows that Google+1 might be really handy for your hotel. But it all depends on the behaviour of your website visitors and the things you say on your website.
I agree with the comments made on the Lodging Interactive blog: If you want to encourage people to "like" - or rather "+1" your pages, you will need to prove useful to your website visitors. To be successful with Google +1 it looks like you will need to think about what you say on your website, just as you need to think about what you say in your emails, ezines and newsletters.
It appears that many hoteliers insist on publishing irrelevant, meaningless, vanity copy on their websites. I don't think you'll get many Google+1 recommendations if your website continues with this policy.
Of course, we're not really sure what effect all this +1 stuff will have on your search engine page position. It's still a Google Experiment. Just remember that's where the use of XML hotel price feeds for Google Places started and I bet 99% of hotels around the world know nothing about the implications of that particular experiment.
+1 recommendations (similar to a Facebook "like") should hopefully only occur when your web page is of value to someone. For it to be of value it needs to be easy to read, meaningful and helpful. As a hotelier, you're looking to develop conversations and permission based marketing communications with your customers. If you don't know what any of that means, contact me and I'll explain how you can make your marketing so much more successful.
I'll keep monitoring this Google+1 story and I'll let you know what I find.
If it has a positive effect on the way hotels use their own websites, it can only be a good thing.
I agree with the comments made on the Lodging Interactive blog: If you want to encourage people to "like" - or rather "+1" your pages, you will need to prove useful to your website visitors. To be successful with Google +1 it looks like you will need to think about what you say on your website, just as you need to think about what you say in your emails, ezines and newsletters.
It appears that many hoteliers insist on publishing irrelevant, meaningless, vanity copy on their websites. I don't think you'll get many Google+1 recommendations if your website continues with this policy.
Of course, we're not really sure what effect all this +1 stuff will have on your search engine page position. It's still a Google Experiment. Just remember that's where the use of XML hotel price feeds for Google Places started and I bet 99% of hotels around the world know nothing about the implications of that particular experiment.
+1 recommendations (similar to a Facebook "like") should hopefully only occur when your web page is of value to someone. For it to be of value it needs to be easy to read, meaningful and helpful. As a hotelier, you're looking to develop conversations and permission based marketing communications with your customers. If you don't know what any of that means, contact me and I'll explain how you can make your marketing so much more successful.
I'll keep monitoring this Google+1 story and I'll let you know what I find.
If it has a positive effect on the way hotels use their own websites, it can only be a good thing.
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