Mar
26
...if I could only reach you,
that would really be a
BREAKTHROUGH!
Ahhh, Freddie Mercury. What poetry.
How much work do you put in to reaching out to your audience?
On the face of today's advertising, I'd suggest the answer might be, "not a lot".
I'm sitting here looking at adverts in a local newspaper. Each one is for a hotel.
Now, this is a local newspaper remember. What do local people look for in a local newspaper?
Places to eat. Places to go out for a drink. Places offering nice things to do.
So what do you think all these hotels are advertising in this local newspaper today?
Their restaurants? No.
Their bars? No.
Interesting events, tribute nights, etc? No.
What are they advertising then Al? I can hear you ask...
OK then I'll tell you.
Short break packages.
They are advertising short break packages to the people who live next door.
Now, maybe they know something that I don't and goodness knows I've been known to be wrong before - but isn't the point of promoting short breaks to promote them to people who have a need to stay in a hotel?
Local people will just go home to bed won't they? Another cracking example of advertising money being p***ed up against the wall - no thought put into what the reader wants to buy, where they are and what they really want to know.
"If I could only reach you" - I'd have a better chance of reaching you with my short break adverts if I advertised to people who weren't in the house next door...
Still, it made me smile, so it's not all bad.
that would really be a
BREAKTHROUGH!
Ahhh, Freddie Mercury. What poetry.
How much work do you put in to reaching out to your audience?
On the face of today's advertising, I'd suggest the answer might be, "not a lot".
I'm sitting here looking at adverts in a local newspaper. Each one is for a hotel.
Now, this is a local newspaper remember. What do local people look for in a local newspaper?
Places to eat. Places to go out for a drink. Places offering nice things to do.
So what do you think all these hotels are advertising in this local newspaper today?
Their restaurants? No.
Their bars? No.
Interesting events, tribute nights, etc? No.
What are they advertising then Al? I can hear you ask...
OK then I'll tell you.
Short break packages.
They are advertising short break packages to the people who live next door.
Now, maybe they know something that I don't and goodness knows I've been known to be wrong before - but isn't the point of promoting short breaks to promote them to people who have a need to stay in a hotel?
Local people will just go home to bed won't they? Another cracking example of advertising money being p***ed up against the wall - no thought put into what the reader wants to buy, where they are and what they really want to know.
"If I could only reach you" - I'd have a better chance of reaching you with my short break adverts if I advertised to people who weren't in the house next door...
Still, it made me smile, so it's not all bad.
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