Feb
1
"Valentines weekend is going to be a disaster this year!"
Exclaimed the hotel manager.
"It was rubbish last year and we've got no bookings this year." He moaned...
So what's going wrong?
- Has the recession led to a reduction in romantic interludes?
- Has libido reduced in line with bank assets?
No. Love and romance are both alive and well. Couples all over the country are looking for an opportunity to spend some time together.
The problem is twofold - (1) hotels aren't designing Valentine packages people want to buy and then (2) they fail to reach out to people to tell them what's going on.
It's a self fulfilling prophecy. It'll be rubbish because you're not producing what people want, and even if you do hit on a winning formula you'll keep it a secret. Just because your target market is in love doesn't make them clairvoyant...
Exclaimed the hotel manager.
"It was rubbish last year and we've got no bookings this year." He moaned...
So what's going wrong?
- Has the recession led to a reduction in romantic interludes?
- Has libido reduced in line with bank assets?
No. Love and romance are both alive and well. Couples all over the country are looking for an opportunity to spend some time together.
The problem is twofold - (1) hotels aren't designing Valentine packages people want to buy and then (2) they fail to reach out to people to tell them what's going on.
It's a self fulfilling prophecy. It'll be rubbish because you're not producing what people want, and even if you do hit on a winning formula you'll keep it a secret. Just because your target market is in love doesn't make them clairvoyant...
The Wrong Package
You can only sell things people want to buy. Most hotel Valentine packages are either excruciatingly boring or focused on the hotel. I have yet to come across a package offer that tells me what it'll do for me? Every year most hotels peddle the same rubbish they peddled (unsuccessfully) the previous year. What does that tell you guys? Perhaps do something a bit different this year?
No Promotion
The problem is then compounded by hotel owners and managers following the "If you build it they will come" theory of business.
NO THEY BLOODY WELL WON'T!
This year, Valentine's weekend is characterised by almost no advertising, no promotion and no direct mail. Here's another maxim for you:
"If you don't tell them about it, they don't know where to come..."
Valentines is all about time spent in the company of the one you love. If you're planning a promotion, why not start from there?
If the weekend is a disaster, you've only got yourself to blame.
You can only sell things people want to buy. Most hotel Valentine packages are either excruciatingly boring or focused on the hotel. I have yet to come across a package offer that tells me what it'll do for me? Every year most hotels peddle the same rubbish they peddled (unsuccessfully) the previous year. What does that tell you guys? Perhaps do something a bit different this year?
No Promotion
The problem is then compounded by hotel owners and managers following the "If you build it they will come" theory of business.
NO THEY BLOODY WELL WON'T!
This year, Valentine's weekend is characterised by almost no advertising, no promotion and no direct mail. Here's another maxim for you:
"If you don't tell them about it, they don't know where to come..."
Valentines is all about time spent in the company of the one you love. If you're planning a promotion, why not start from there?
If the weekend is a disaster, you've only got yourself to blame.
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