Jul
11
I understand from the extremely helpful Google Webmaster blog that the Google algorithm (the thingy used by Google to decide how they rate your website) now reads Flash (a thingy used to present video, audio, pictures and stuff in a way which zings around your screen).
This has been coming for a while and lots of people are quite excited about it.
People who have read what Google actually have to say about how it works are less excited about it.
To cut a long story short - it's still all about words. The fact that Google can now interpret the words in your Flash efforts doesn't alter the fundamental truth that the words still have to convey a meaningful message.
Flash based websites look really cool but it's the words you exchange with your prospects that will develop your business relationship. Flash has its' uses (so don't get me wrong, I'm a fan), but just in case you're tempted to make your website look like the special effects from The Matrix movie, please consider whether it will really improve:
a) The user experience, and,
b) Your online sales
For the moment, I'd take a lot of convincing that Flash effects can do both.
This has been coming for a while and lots of people are quite excited about it.
People who have read what Google actually have to say about how it works are less excited about it.
To cut a long story short - it's still all about words. The fact that Google can now interpret the words in your Flash efforts doesn't alter the fundamental truth that the words still have to convey a meaningful message.
Flash based websites look really cool but it's the words you exchange with your prospects that will develop your business relationship. Flash has its' uses (so don't get me wrong, I'm a fan), but just in case you're tempted to make your website look like the special effects from The Matrix movie, please consider whether it will really improve:
a) The user experience, and,
b) Your online sales
For the moment, I'd take a lot of convincing that Flash effects can do both.
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