Jul
10
Who is in charge of your online marketing?
Do you treat online marketing as part of your overall marketing for your hotel? (you'd be surprised at the number of people who say "yes" but who then can't tell me what their budget is for the year, what they need to achieve with it and who they want to attract)
There are two main issues here but they're both connected. You need to take a look at your marketing and decide how much you need your online and "offline" marketing to work together. Websites are just another way of reaching out to your prospects and interacting with your customers. Online marketing is a subset of "Marketing".
So, from that point of view, who is in charge? Is it you? Is it someone else in your business? Or (and we all throw our hands up in horror at this) is it the bloke who built your website?
To identify who is really in charge try this short test:
- Change the copy on the front page of your site.
- Change the price for one of your products.
- Alter one paragraph of your terms and conditions.
- Access your prospect list.
- Add a new picture to the website.
- Add a new landing page to your website.
- Find out how many visitors your website had yesterday.
- Adjust the title tags of one of the pages on your website.
- Make a suggestion about a new keyphrase you want one of your pages optimised for.
How many people did you have to get involved? How long did it take? Did you feel like you were in charge?
The second issue is about "joined up thinking". What does your sales system look like? How does the internet support the activities of your telephone selling, networking, direct mailing or advertising? How do these four support your internet efforts?
Have you got a plan for all this? If not, see me after - allan@hotelsphere.co.uk
Do you treat online marketing as part of your overall marketing for your hotel? (you'd be surprised at the number of people who say "yes" but who then can't tell me what their budget is for the year, what they need to achieve with it and who they want to attract)
There are two main issues here but they're both connected. You need to take a look at your marketing and decide how much you need your online and "offline" marketing to work together. Websites are just another way of reaching out to your prospects and interacting with your customers. Online marketing is a subset of "Marketing".
So, from that point of view, who is in charge? Is it you? Is it someone else in your business? Or (and we all throw our hands up in horror at this) is it the bloke who built your website?
To identify who is really in charge try this short test:
- Change the copy on the front page of your site.
- Change the price for one of your products.
- Alter one paragraph of your terms and conditions.
- Access your prospect list.
- Add a new picture to the website.
- Add a new landing page to your website.
- Find out how many visitors your website had yesterday.
- Adjust the title tags of one of the pages on your website.
- Make a suggestion about a new keyphrase you want one of your pages optimised for.
How many people did you have to get involved? How long did it take? Did you feel like you were in charge?
The second issue is about "joined up thinking". What does your sales system look like? How does the internet support the activities of your telephone selling, networking, direct mailing or advertising? How do these four support your internet efforts?
Have you got a plan for all this? If not, see me after - allan@hotelsphere.co.uk
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