Sep
26
If you follow the writing of people like Seth Godin, especially his work on viral marketing and "Tribes", you might be interested in this blog John Sviokla's blog
Take a look, you'll find out about a website called Groupon.
You know how I'm always banging on about boring websites? This one certainly isn't!
Take a look, you'll find out about a website called Groupon.
You know how I'm always banging on about boring websites? This one certainly isn't!
It combines elements of Seth Godins' viral marketing and Tribes to make a site that encourages (and more importantly rewards) customers to use it.
The site rewards the behaviour it wants. And it looks like an innovative way of introducing new products to a market.
It doesn't do it by being all flashy and technically brilliant. Instead, it does it by following simple techniques known and used by successful marketers for decades (and which were in use long before the internet was born).
I can do no better than to quote Mr Sviokla,
"I see four key lessons that every company can learn from Groupon's winning approach with customers:
Make the interaction super simple — one deal, one day, one city. What could be clearer?
Create a sense of urgency in your customers. If there are not enough people by midnight, the offer disappears.
Energize your customers to get other customers. Good word of mouth is useless unless it turns into sales.
Make it fun! Groupon's tone is upbeat, enjoyable, and does not have that yet-another-boring-coupon feel."
Isn't that clever?
Now. How could you apply similar techniques to your hotel marketing?
A new restaurant promotion perhaps? Or maybe you could use it to promote and fill that nasty empty weekend that's looming in a few weeks time?
The site rewards the behaviour it wants. And it looks like an innovative way of introducing new products to a market.
It doesn't do it by being all flashy and technically brilliant. Instead, it does it by following simple techniques known and used by successful marketers for decades (and which were in use long before the internet was born).
I can do no better than to quote Mr Sviokla,
"I see four key lessons that every company can learn from Groupon's winning approach with customers:
Make the interaction super simple — one deal, one day, one city. What could be clearer?
Create a sense of urgency in your customers. If there are not enough people by midnight, the offer disappears.
Energize your customers to get other customers. Good word of mouth is useless unless it turns into sales.
Make it fun! Groupon's tone is upbeat, enjoyable, and does not have that yet-another-boring-coupon feel."
Isn't that clever?
Now. How could you apply similar techniques to your hotel marketing?
A new restaurant promotion perhaps? Or maybe you could use it to promote and fill that nasty empty weekend that's looming in a few weeks time?
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