Sep
24
If you subscribe to online marketing newsletters, you'll be familiar with all the things that are going to happen tomorrow. Predictions are everywhere:
- People will only book hotels using their mobile phones.
- Social networking will dominate booking and destination research behaviour.
- 75% of all travel bookings will be made online by the time I'm drawing my pension.
You know the sort of thing.
It's good to be aware of what's coming around the corner. It's good to look for sources of first mover advantage.
Tomorrow is exciting and unknown. That's what makes tomorrow attractive.
But try to remember that we all live in today. What's the old proverb?
"Never put off until tomorrow something you can do today" - or something like that.
Tomorrow marketing tools will rely on the same stuff as those we're using today. The same discipline, the same need for insight, the same need for research, the same need for resources. And the same need for someone to sit down and DO them.
Today's marketing work might not be as exciting as tomorrows. But it's got a better chance of leading you to a customer and a sale.
Especially if you actually do it.
I have a prediction for you:
If you're not getting stuck in to your marketing today, you might not have the resources to apply to it tomorrow.
(a lesson learned the hard way I'm afraid...)
- People will only book hotels using their mobile phones.
- Social networking will dominate booking and destination research behaviour.
- 75% of all travel bookings will be made online by the time I'm drawing my pension.
You know the sort of thing.
It's good to be aware of what's coming around the corner. It's good to look for sources of first mover advantage.
Tomorrow is exciting and unknown. That's what makes tomorrow attractive.
But try to remember that we all live in today. What's the old proverb?
"Never put off until tomorrow something you can do today" - or something like that.
Tomorrow marketing tools will rely on the same stuff as those we're using today. The same discipline, the same need for insight, the same need for research, the same need for resources. And the same need for someone to sit down and DO them.
Today's marketing work might not be as exciting as tomorrows. But it's got a better chance of leading you to a customer and a sale.
Especially if you actually do it.
I have a prediction for you:
If you're not getting stuck in to your marketing today, you might not have the resources to apply to it tomorrow.
(a lesson learned the hard way I'm afraid...)
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