Sep
23
I get a hard time from some of my colleagues about my attitude to Twitter (and not just Twitter, I have the same problem with a lot of online social networking tools). I can see how it could be useful, but I keep finding that it takes so much effort that it can generate a lot of heat and very little light.
In other words, it just doesn't generate the results I'm looking for. I can spend my time much more profitably doing other things. I'll get around to it one day, but at the moment I need to do other things.
One of the problems I have with social networking is that it's all about...
In other words, it just doesn't generate the results I'm looking for. I can spend my time much more profitably doing other things. I'll get around to it one day, but at the moment I need to do other things.
One of the problems I have with social networking is that it's all about...
...people broadcasting. They are set on transmit. From a marketing point of view, we need to be set on "receive" more often, so we can listen to what people are telling us or asking us.
I've listened to a number of hoteliers who say to me, "we're doing all this social networking, but we're not seeing any business yet".
No that's right. You're not. And that's because you're not doing it right. You're not contributing to the community, you're not adding value, you're not making friends. Every one of you just wants to take what you can from each online community.
It doesn't work like that. You have to give before you can receive.
I've noticed many hotels don't do "give". This is a pity, because of all businesses, hotels are actually in quite a good position to "give". Giving needn't cost a lot. Giving is a good way of developing that community of people who might be interested in what you do - one day. Until that day comes, I suppose you're all going to keep yelling "BUY NOW!" at everyone who wanders past?
There is a way of doing this so it can make a contribution to your marketing efforts (ask me and I'll tell you about it), but you've got to recognise that there is not a direct path between online social networking and net profit.
You need a map. I have a map.
I've listened to a number of hoteliers who say to me, "we're doing all this social networking, but we're not seeing any business yet".
No that's right. You're not. And that's because you're not doing it right. You're not contributing to the community, you're not adding value, you're not making friends. Every one of you just wants to take what you can from each online community.
It doesn't work like that. You have to give before you can receive.
I've noticed many hotels don't do "give". This is a pity, because of all businesses, hotels are actually in quite a good position to "give". Giving needn't cost a lot. Giving is a good way of developing that community of people who might be interested in what you do - one day. Until that day comes, I suppose you're all going to keep yelling "BUY NOW!" at everyone who wanders past?
There is a way of doing this so it can make a contribution to your marketing efforts (ask me and I'll tell you about it), but you've got to recognise that there is not a direct path between online social networking and net profit.
You need a map. I have a map.
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