Jul
8
As customers hunt for the best value for their money they're looking for many things.
One of my pals runs a large business selling products on three continents. He sells a lot of stuff on the internet and knows a lot about how it works.
I was telling him about my experiences with hotels.
"It's curious" he said as he contemplated his latte,
"Why are hotels so keen to make their websites the last point of contact with their customers?"
He's right of course. Hotel managers and owners seem to spend a fortune getting people to their website, recognising that nowadays the website is often the first point of contact with a prospect. Having got them to visit the website, they then fail to tell the visitor about anything they're really looking for. Remember the word "value" at the top of this blog?
It's not just small hotels that do it either. Big chain hotels are just as guilty.
- Are you really going to book a short break because an hotel has more rooms than I have toes?
- Do you feel thrilled that your experience will be unforgettable because the hotel is a member of the Chamber of Commerce?
- Will you be delighted that the hotel will take your money off any one of a dozen different flavours of credit card?
- Might you quiver with excitement as you read the hotels' booking policy?
Most hotels use their websites to bore the living daylights out of people. It's their last memory of your business before they click somewhere else.
...and they're gone forever.
One of my pals runs a large business selling products on three continents. He sells a lot of stuff on the internet and knows a lot about how it works.
I was telling him about my experiences with hotels.
"It's curious" he said as he contemplated his latte,
"Why are hotels so keen to make their websites the last point of contact with their customers?"
He's right of course. Hotel managers and owners seem to spend a fortune getting people to their website, recognising that nowadays the website is often the first point of contact with a prospect. Having got them to visit the website, they then fail to tell the visitor about anything they're really looking for. Remember the word "value" at the top of this blog?
It's not just small hotels that do it either. Big chain hotels are just as guilty.
- Are you really going to book a short break because an hotel has more rooms than I have toes?
- Do you feel thrilled that your experience will be unforgettable because the hotel is a member of the Chamber of Commerce?
- Will you be delighted that the hotel will take your money off any one of a dozen different flavours of credit card?
- Might you quiver with excitement as you read the hotels' booking policy?
Most hotels use their websites to bore the living daylights out of people. It's their last memory of your business before they click somewhere else.
...and they're gone forever.
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